SERVICES TO CROSS THE "FOUNDER TRAP"
SaaS GTM Services to Replace Founder-Led Sales or Your One "Star Seller"
We focus on Steps 4–6 of the 11-Step GTM Framework — the make-or-break stage between dependency and scalable GTM.
FIRST, LET US DEFINE
Why Companies Struggle to Scale?
Your Team fails to Understand the ICP
Lack of clarity on ideal customer profile leads to scattered efforts and wasted resources on poor-fit prospects. Leading in lack of confidence in sales team
No repeatable Sales Motion, Pricing - Structured Sales Cadence
Inconsistent follow-up processes and ad-hoc deal management resulting in missed opportunities. No muscle memory No regular Sales meetings or Deal deep dive.
Inconsistent Onboarding & Coaching
Poor customer experience leading to higher churn and reduced expansion opportunities. Also employee onboarding poor experience.
Lack of GTM Leadership - Founder Involved in Every Deal
Missing expertise to coordinate marketing, sales, and customer success functions effectively.
Ad-hoc Marketing + Sales Interactions
Reactive rather than strategic approach to market activities without clear ROI measurement.
Non-Linear AI Employee Scale
How to scale your GTM without throwing bodies at the problem
Service 1
Find It
Clarity & Define ICP
Identify winning sales motion
Refine founder-led and one "star-seller" messaging into scalable positioning
Service 2
Find It, Install It
Build playbooks + cadences
Onboarding flows for new sales hires
Enablement that lets non-founders sell effectively
Service 3
Find It, Install It, Scale It
Revenue acceleration systems
Pipeline generation systems
Leadership cadences + deal reviews
Funding readiness preparation
From “Founder Trap” to Scale — in 60 Days
Whether you need to Find It, Install It, or Scale It, our proven frameworks will get you unstuck. Book your free GTM Assessment to see which step is holding you back.
Build
Clarity on your revenue path.
Identify where growth will come from and align your business around it.
Build & Drive
Build a repeatable sales process.
Codify what founders and star sellers do best, and install systems your team can run with.
Build, Drive & Run
Create a self-sustaining growth engine.
Enable your team to deliver predictable revenue growth and prove investor-grade scalability.
GTM Strategy & Operating Model
Roadmap aligned to revenue goals
Role clarity across Sales, Marketing, and CS
Funnel architecture and CRM workflows
Onboarding & Enablement Systems
Playbooks for new hires and partners
Sales coaching cadence and role ramp plans
Toolkits for fast onboarding
Commercial Blueprint
Structured sales cadences
Objection-handling, qualification, and conversion tools
Monday pipeline reviews, Wednesday deal sessions
Sales Playbooks & Toolkit
Battlecards and power maps
Messaging by segment
Pricing objection handling
Optional Add-ons
Fractional GTM Leadership
Fundraising readiness: GTM metrics, pitch narrative, process
Book Your Free GTM Strategy Call
Why Tactics Don’t Work — You Need Systems
Ever had a deal close and thought: “If only I knew how to do that again”?
That’s the problem with tactics. A webinar here, a new hire there, a paid ad campaign with no follow-up. Or a big win from a star seller — but no way to repeat it.
The result? Sales feel random, growth stalls, and there’s no predictability, no scale, no ROI.
Systems fix that. By codifying what works — from founder-led sales to your best reps — you create a repeatable engine for predictable revenue growth.
Strategy
Tools
Process
Team, Mindset & Habits
Growth Loops
At Rich Consulting, we don’t just run campaigns — we install the systems that create repeatable, scalable outcomes. That’s how companies move from £300k to £8M+, from founder-led sales to full GTM machines.
Companies Successful with Go-to-Market
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Break Free from Founder-Led Sales or Your One “Star Seller”
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