The Rich Consulting GTM Framework™
A structured path from idea to scale. Built for B2B SaaS. Powered by process and performance.
Common
GTM Mistakes We Solved
Most startups systemize product development — but treat sales and marketing without a system. The result: scattered focus, poor forecasting, mis-hiring, and wasted spend. Rich Consulting installs a GTM engine that drives growth with clarity and repeatability.
Common Failure Points
Scattered ICP
No sales cadence
Founder-only selling
Over reliant on one Star Seller
No Forecasting Cadence
No consistent sales methodology of common sales language
Non-aligned marketing
Over-hiring Poor onboarding and weak enablement
Weak pricing or ROI messaging
Tools and templates unused
We Replace With
Segmented, high-conversion ICP
Structured sales and CS workflows Repeatable sales motion
Metrics, dashboards, and funnel visibility
Systems that scale across functions
3 Phases of GTM Framework
Phase 1
Find It | Product-Market Fit
1. Test Hypotheses
2. Prove Value
3. Validate Market Demand
Phase 2:
Install It: Scalable GTM Motion
4. Repeatable Sales Process
5. Non-Founder Sales Enablement
6. Scale Readiness
Phase 3:
Scale It | Organizational Scale
7. Customer Success & Retention
8. Profit Modeling
9. Accelerate
10. Build GTM Ops
11. Strategic Expansion
Data-Driven GTM Decision-Making
Too many teams operate in the dark. Rich Consulting embeds metrics
and dashboards into your GTM motion so every decision is backed by insight.
You'll get:
Funnel conversion tracking
Sales cycle velocity metrics
CAC payback & LTV dashboards
Forecasting and pipeline coverage views
Weekly metric-based coaching
NEW: Pricing & Packaging Strategy
If you don’t anchor value, you lose on price. We help define and roll out pricing narratives and packaging that reflect the ROI you deliver.
You'll get:
Tiered pricing frameworks
Objection playbook by ICP
ROI calculators & case studies
Training reps to sell value, not features
NEW: Change Management & GTM Leadership
A new GTM engine needs more than tools — it needs adoption. We provide coaching and alignment for leadership and teams to embed your GTM system.
You'll get:
Leadership workshops
GTM operating rhythm & governance
Adoption sprints for new tools or playbooks
Habit-building frameworks from the world of high-performance sales
Outcome You Can Expect
From “Founder Trap” to Scale — in 60 Days
Whether you need to Find It, Install It, or Scale It, our proven frameworks will get you unstuck. Book your free GTM Assessment to see which step is holding you back.
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