Our Mission: Helping SaaS Founders Escape the Founder Trap
Our role is to help B2B SaaS founders step out of day-to-day sales, unlock scalable GTM, and move confidently through all 11 stages of growth.
We exist to help founders build sustainable, long-term SaaS businesses — with low churn and customers who consistently gain great value from their software.
Our Story: Why We Built the 11-Step GTM Framework
Rich Consulting was founded after years of seeing SaaS teams stall between $500k–$10M ARR. We built the 11-Step GTM Maturity Framework to turn chaos into repeatable, scalable growth.
Rich Consulting Group
GTM Experts
for SaaS Growth
Scaling SaaS from early traction to investor-grade growth.
My vision is to help SaaS founders escape the founder trap and build sustainable, scalable businesses. With 25+ years in SaaS leadership — including two IPOs, multiple strategic exits, and revenue growth from £300k to £100M+ — I’ve seen firsthand what it takes to turn early traction into predictable, repeatable growth.
I've led:
Two IPOs
Multiple Trade Sales
Partner Channel Builds in EMEA & North America
Fractional GTM leadership roles at VC-backed SaaS firms at all 11 stages of growth
Alongside me is a team of like-minded CROs who share the same mission and are available to support founders with hands-on expertise at every stage.
👉 Rich Consulting Group is the partner founders call when they’re ready to scale.
Why Do We What We Do
Growth should be reliable, not a gamble. I believe investor-backed companies deserve more than quick wins — they need a repeatable, data-driven growth system that works in every market cycle. My role is to design and implement those systems so leadership can focus on vision, not firefighting.
“Sales problems aren’t sales problems — they’re systems problems. The right system creates predictable revenue growth.” – Doug R.
Why Work With Rich Consulting
Deep expertise in SaaS GTM
Proven 60-day playbooks
Founder empathy — we’ve been in your shoes
Results that unlock funding & scale
Our Core Values: Integrity, Clarity, Partnership, Impact
Integrity: Growth without shortcuts
Clarity: No fluff, only frameworks that work
Partnership: We build with your team, enabling them to succeed long after we’re gone.
Impact: Measured in revenue growth, stronger pipelines, higher valuations, and ultimately, founder freedom.
Trusted by SaaS Companies Across the UK, EU, and US
Helped clients raise $100M+ funding
Transformed SaaS GTM teams from 2 to 50+ Multiple Times
Proven frameworks applied across UK, EU & US markets
Let’s Put Your GTM Story on the Right Path
We’ve enabled many SaaS founders to step out of sales, build scalable revenue systems, and grow with confidence. Take the first step — your GTM journey starts with a free assessment.
Book Your Free GTM Strategy Call
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